This concept is a simple and quick guide to making money with a mobile phone. Hello, and welcome to the wifi era! Don’t worry if you’re new to the 3G wireless era. This is a fantastic opportunity to learn more about this technology and how it is used in today’s business. However, we recognise that you are well-versed in business – and advertising. And you are well aware of the importance of advertising to your company.
How Next Generation Phones Are Great Advertising Vehicles
Many of today’s business leaders will recall the first cell phones. They were large, unwieldy devices that only operated in your automobile — and then only occasionally, because coverage had more holes than coverage itself. We’ve come a long way, to be sure. Today’s phones are small and light, and to term them “phones” feels like an understatement of epic proportions. Cell phones today provide us with ordinary wireless phone service, as well as the ability to send and receive text messages, view emails, play games, and surf the internet.
Many also have push-to-speak capabilities, which helps us save money when we talk to people we talk to regularly. In conclusion, Our cellphones have evolved into a business requirement, fulfilling a variety of functions in addition to vocal communication. The majority of us carry our cellular gadgets with us wherever we go. What’s more fascinating about how far cellular phone capabilities have advanced is that the cost of purchasing a cell phone and paying for service has not grown drastically enough to dissuade business people or consumers over the years.
Almost everyone, including children, has a cell phone nowadays. According to industry experts, cell phone penetration in the United States has reached about 100%. States. Wireless carriers have designed business-oriented bundles to ensure that a firm is prepared to pay for phones for practically all of its employees. Furthermore, family plans have made equipping every member of the family, including children as young as elementary school age, affordable.
In fact, many families today have completely abandoned their landline house phone in favour of a mobile phone for each family member with a rate plan that provides them unlimited calling to all family members. Furthermore, wireless carriers have made “unlimited texting” plans so low that most corporate and consumer customers opt for them. Finally, the latest generation of phones, known as “smart phones,” is a revolution in communication. themselves.
These phones have more detailed displays and are built with a browser in mind. They can also support a wide range of applications. There are currently available applications, and you can expect that many more are in the works. So, if you haven’t explored using wireless devices to advertise your business, now is the moment. In a nutshell, cell phones are the ideal new advertising vehicle because:If you haven’t considered advertising your business through your consumers’ wireless devices.
This book can help you get started. In the following chapters, we’ll delve deeper into the advertising opportunities on mobile phones. We’ll look at the new face of the tech-savvy corporate user, as well as organisations that cater to them. that have already begun to benefit from wireless advertising tactics You’ll undoubtedly leave with a slew of new ideas for improving your customer relationship.
The New Generation Of Wireless
Before we get into the advertising capabilities available on today’s wireless networks, it’s vital to understand the new wireless networks and devices that enable all of these cool apps and services. The third generation of wireless technology is referred to as 3G. This is the technology that allows modern smartphones to have greater functions. 3G networks can provide video calling and broadband wireless data in addition to voice. You may listen to streaming audio, watch streaming video, send and receive emails, visit the web, and play 3-D games with 3G service.
All of these data capabilities are delivered at the same speeds that you’ve come to expect from your home computer. The criteria for determining what qualifies aThe International Telecommunications Union (ITU) designed and maintains 3G networks based on the IMT-2000 specifications. The Third Generation Partnership Project (3GPP) maintains the definition of mobile systems that comply with the IMT-2000 standards today. The term “universal” is used to describe this.
UMTS stands for Universal Mobile Telecommunications Systems. The existing GSM (Global System for Mobile) networks have been upgraded to support this 3G concept. Furthermore, 3G services are now available on CDMA (Code Division Multiple Access) networks. This means that, as a result of technological improvements, Wireless data is currently available on a variety of cellular networks. The majority of end consumers have no knowledge whether their service is based on GSM, CDMA, or an older generation service.
Today’s users simply want 3G, and many are willing to switch carriers in order to gain access to the internet and applications on their phones. The general concept that permits 3G networks to offer more services than previous wireless networks is that 3G technology runs more efficiently on existing radio spectrum, allowing each service to require fewer available radio waves. When Each service requires fewer waves, allowing for the simultaneous provision of more services.
It is thanks to this efficient use of frequencies that what was once just a voice-only wireless network has evolved into one that can provide internet and other data services. Because users authenticate to the network upon registration, 3G networks are more secure than traditional wireless systems.3G networks use High Speed Packet Access (HSPA) for cellular data capabilities (internet and email) (HSPA). HSPA improves network speed by employing better modulation techniques and fine-tuning the protocols used by phones and base stations to communicate.
3G networks with HSPA can send data at speeds comparable to high-speed internet access on a home PC. Although the first actual 3G network was introduced in Japan in 2001, there has been a lot of attention about it for years. In the United States, 3G did not become a reality until Verizon debuted their network in 2003. Monet Mobile Networks attempted a 3G network before Verizon but had to stop down operations. Since its inception, Verizon’s network has grown steadily.
In addition to Verizon, AT&T, Sprint/Nextel, and T-Mobile now provide 3G services. One of the most contentious issues surrounding the launch of 3G services in the United States was the requirement that users roam onto 2G networks in order to receive at least basic voice service in areas where 3G was unavailable. As a result of this problem, mobile phones are now larger than the 3G standard requires. Many 3G carriers only provide 3G service in major metropolitan regions.
3G services necessitate the usage of suitable user equipment. These 3G wireless devices are built to take advantage of the 3G network’s advantages. These new phones include a number of features and capabilities that have never been available on a wireless phone before. Apple’s iPhone combines a wireless phone with the company’s successful iPod MP3 player. You won’t need a separate phone or MP3 player if you use this device. The iPhone includes access to AT&T’s 3G cellular services in addition to calling and music storage and playback.
You can use the iPhone to surf the web, check email, watch videos, and buy new MP3s. This phone has a web browser that is similar to your computer’s. While traveling, you can chart your route, get instructions, and track your progress and estimated arrival time. Your iPhone will allow you to access your email and use your Outlook calendar as if you were sitting at your desk thanks to “push email” technology. You may also get a range of apps, such as Twitter and 3D games.
Through the App Store. Other 3G phones are commonly referred to be “smartphones” in general. They mix the functionality of a wireless phone with that of a PDA (Personal Digital Assistant). PDAs are small, lightweight computers that allow users to check email and browse the internet. Your PDA is a “portable” version of your desktop computer that is periodically “synchronised” with your home or office PC. Of However, now that 3G technology is widely available, this is no longer the case.
We don’t want to carry two devices when one will suffice. Open operating systems and the flexibility to add applications are common features of today’s smartphones. This open operating system is important since it enables the phone to run a wide range of applications, not simply those developed by the phone’s manufacturer. Most cellphones include complete email capability as well as all of the other features of a PDA. They frequently include a camera, navigation hardware and software, and a small full-function keyboard for typing.
They help people with common problems.Microsoft Office products are examples of office applications. In addition, many cellphones, like the iPhone, include music-playing capabilities. Smartphones are created by a variety of companies and range in price. pts. Many cellphones in the United States are built to work with only one of the three 3G networks. As a result, your wireless carrier may restrict your smartphone options. As you may expect, the latest generation of mobile phones has a wide range of applications and functions.
These capabilities provide users with opportunities they could never have imagined before. The majority of users can be divided into two groups: business users and casual users. Advertisers aiming to grow market share by employing 3G technology as a marketing vehicle will be interested in both. Teenagers make up one of the most significant groups of casual users. Although most of us are aware that teenagers are big cell phone users, many are startled to learn that they represent the fastest increasing portion of the population.
have dropped in price over the recent year, making them more accessible to teenagers. Parents are more inclined to acquire such services for their children while purchasing services for themselves, thanks to bundled packages from carriers that give price breaks.Smart phones are mostly used by teenagers and other casual users for entertainment and casual networking. They are less likely than a business user to read email on their smartphone. They’re also less likely to utilise Microsoft Office for documents, spreadsheets, or Powerpoint presentations.
Casual users, on the other hand, are heavy users of text messaging and social media apps like Twitter. Twitter is a social media platform whose main objective is to keep friends in touch and informed about each other’s current activities. status. Twitter aims to answer the question “what are my friends doing?” at any time of day. The service is accessible via short messaging systems, the internet, and text messaging. Casual users are also heavy internet users. They are likely to use online applications throughout the day to answer all of their pressing questions.
Such as “Where is the nearest burger joint?” or “Where is the nearest theatre showing that movie I want to see?” These heavy internet users are ecstatic to be able to surf from anyplace, and they are willing to pay for the ease of being able to do so. Finally, audio and video are heavily used by casual web users. They will almost certainly listen to music and view videos. They’ll swap the most recent. Download fresh MP3s and watch videos on YouTube. If they don’t have access to another screen, they’ll even watch a full-length movie on their wifi gadget.
They’re also more likely to download 3D games and other entertainment apps than business users. The majority of wireless 3G customers are likely to be business users. They use their phone mostly to stay in touch with business — wherever and whenever that may be.The corporate climate today is vastly different from that of just 15 years ago. Today’s businesspeople do not expect to be bound by a desk, but they do want to be able to respond to business demands wherever they are.
They get the best of both worlds with 3G phones and other distant applications. At work, you never miss a beat. Users of 3G business phones rely heavily on email, and they will also use their wireless devices to access and update their calendars. To read email attachments, they’ll utilise programmes like Microsoft Word and Adobe Acrobat. They will use the internet for commercial and personal purposes, but their primary concern will be keeping up with the job environment.
The business user will like his 3G phone because it allows him to stay in touch with friends and family via phone and text messaging. They’ll probably listen to and save music downloads on their device as well, but they’ll use all of these functions to a far lesser amount than the average user. There’s a good chance their tablet doesn’t have any games on it, or if it does, it’s The phone was already loaded with data when it arrived.
In the next chapters, we’ll look at how to market to these two sorts of users and show marketers how to earn from easy marketing tactics that target both business and casual 3G customers.
Creating Your Own Applictions
After reading the applications given in the last chapter, you’re probably thinking of ways to attract wireless clients to your firm. Of course, in addition to the ones we’ve mentioned, there are a plethora of other applications available, with new ones being added on a daily basis. But what if you have a concept for your own one-of-a-kind app? It is certainly possible to develop your own applications that are tailored to your company’s needs and customer base. It requires some skill, yet it happens on a daily basis.
Many of today’s most popular mass-market applications began as a simple concept developed by a single user to meet a specific need. Twitter is a good illustration of this. Twitter’s originator The application would become one of the most popular on the internet. This book isn’t meant to cover technical details or coding details for developing wireless applications. However, if you’re interested in developing your own app, the information in this chapter should help you get started.
Here are some fundamentals for developing wireless applications. In the wireless world, WAP is one of the most important open international standards for application layer network communications. Its main function is to allow wireless devices to connect to the internet. WAP browsers are used on mobile phones. WAP browsers offer all of the same features as a computer-based web browser, but with fewer features. They can now work on mobile phones with their smaller screens thanks to the simplicity.
The WAP standard was created with the goal of allowing interoperability across the various network technology and software devices found in a mobile network. Because wireless firms employ a variety of technologies (CDMA, TDMA, and GSM), WAP was created to bridge the gap in internet access technology. Consider WAP as a bridge between a mobile phone and the server hosting your website or application.To make a WAP-compatible website, it must be written in WML or dynamically translated to WML so that it can be read with a WAP browser.
Wireless Markup Language is based on the XML language, however it has been updated to function with WAP-enabled devices. WML was the very first markup language. Designed to work with WAP-enabled mobile phones. However, as technology advances, we’re seeing new markup languages, such as XHTML and even regular HTML, being utilised alongside WAP (Hyper Text Markup Language). These markup languages are extremely similar to WML, however they require a mobile device with more processing capacity.
As a result, WML remains one of the safest and most straightforward options for optimising a website for mobile devices, despite some limitations that can be overcome once programmers switch to XHTML or HTML. However, there are still far too many mobile devices that lack the processing power required to function with such markup languages today. For the purpose of WAP is one of the most widely used open international application layer network communication technologies.
We’ll assume you’re not an expert in WAP or WML for the purposes of this book. The preceding information is meant to provide you with a fundamental grasp of the programming skills required to construct a wireless application. Hopefully, you now have a better knowledge of the qualities you require in a programmer and can communicate with them successfully. Assuming you’ll hire a programmer to create the code for your app, your task will be to figure out what you want the app to do.
How the user will interact with it, and what benefit it will bring to your company. Consider the following alternatives when coming up with a concept for your app: Depending on the nature of your business, a device built to Customers have a need to communicate with one another because they are presumably in the same industry? Is it possible for them to provide product information and user tips? Think Twitter on a smaller scale, and targeted to exclusively to a specific set of people.
You’d be surprised at how many people you can reach with mobile phone games. Mobile games aren’t only for kids; you’d be surprised at how many business travellers use their mobile devices to play games while waiting at the airport. Consider making a game that fits in with the rest of your company. Create a website if you offer tennis equipment, for example. A tennis game or an application that tracks your serve’s accuracy and speed. Users will come to your site to play the game, but they may leave with a virtual shopping cart full of items in their hands.
LOL is one of our favourite websites. This website includes photo galleries of dogs, cats, and even celebrities. You can save images that you like, as well as funny captions. You can also write your own captions for the photos. You may see the photos online from your computer or mobile phone, and you can also download them to save in your own collection or use as wallpaper. Advertisers support this site, which is free to users. However, wouldn’t it be fantastic to be able to How about a cute baby photo gallery on the website of a baby clothing boutique.
Visitors to your website could even contribute their own photos to the gallery. A mortgage calculator was described in a previous chapter, but such tools are worth discussing again. Apps with useful functions related to your business are a terrific way to attract customers to your site. What do you think about aIs there a materials calculator for a lumber company? Or a catering website’s food and beverage calculator for party planning? Because they are helpful, tools are a particularly successful kind of advertisement.
Getting a buyer’s attention in today’s world is more difficult than ever. We’re practically deafeningly deafeningly deafBecause we’ve heard and seen too many advertisements, we’ve become blind to billboards and deaf to television and radio commercials. Even the first web adverts, those massive banners, are no longer used because users despise them. However, discreet advertising as part of a useful tool or tip is a proven means of attracting a buyer’s attention, and it’s only going to get better in the coming years.
Do-it-yourself applications are also a terrific approach to boost your company’s performance. Many photo companies, for example, let you design your own greeting cards, calendars, and keepsakes straight on their website. Simply upload the images you wish to use, select a template, and place your order and payment online. The things can then be delivered to you immediately. Because we’ve heard and seen too many advertisements, we’ve become blind to billboards and deaf to television and radio commercials.
Even the first web adverts, those massive banners, are no longer used because users despise them. However, discreet advertising as part of a useful tool or tip is a proven means of attracting a buyer’s attention, and it’s only going to get better in the coming years. Do-it-yourself applications are also a terrific approach to boost your company’s performance. Many photo companies, for example, let you design your own greeting cards, calendars, and keepsakes straight on their website.
Simply upload the images you wish to use, select a template, and place your order and payment online. The things can then be delivered to you immediately. are almost limitless. Spend some time looking over the suggestions here and searching the internet for more. Once you’ve compiled a list of potential applications, get down with a programmer to estimate the price, timeline, and materials needed to complete the project. Application development is a short-term investment that can bring in new and repeat business over time.
are almost limitless. Spend some time looking over the suggestions here and searching the internet for more. Once you’ve compiled a list of potential applications, get down with a programmer to estimate the price, timeline, and materials needed to complete the project. Application development is a short-term investment that can bring in new and repeat business over time.
Business owners are constantly concerned with generating new and repeat business. Furthermore, regardless of your specific business, it’s critical to appear fresh and up to date in today’s technology-savvy marketplace. The 3G mobile phone network, along with all of the capabilities it provides, is truly revolutionising how consumers and businesses work and live. Mobile internet-capable devices have significantly expanded the computer age – a revolution in and of itself.
It’s difficult to predict where wireless innovation will go in the future. It is apparent, however, that technology is always changing and becoming a bigger part of our life. Now is the moment to figure out how you’ll harness this force to grow your firm. The Vice President of Google, Vince Gert, declared last year that he believes mobile users, not desktop users, are the future of the internet. If this is the case, business owners, particularly those who rely on their websites for revenue, cannot afford to ignore this market.
It’s vital to stay on top of the trend as it develops, or your company may appear out of touch. We hope that this article has given you some insight into how wireless applications can benefit your business and given you some ideas for how to carve out your own niche in the world of mobile phones and computing. Furthermore, we trust that we have assisted you in seeing that It is not difficult for your company to boost its presence among cellular users.
Whether you want to advertise with prominent existing internet applications. Use text messaging to your advantage, or design your own unique application to set yourself apart from the crowd, there are many organisations out there that can help you thrive in this sector. The possibilities are as one-of-a-kind as your company.